Crofty is SKY F1’s lead commentator and host of the live debate #AskCrofty show.
Watch the #AskCrofty show here.
Each year Crofty presents and commentates on Sky Sports coverage of PDC Darts.
Listen to Crofty commentating on Adrian Lewis’ nine dart finish against Raymond Van Barneveld.
At the annual Autosport International show, Crofty hosts 5,000 guests for each performance in the Live Action Arena as well as appearing on the F1 Racing and Autosport stages across the weekend.
Mercedes-Benz of Glasgow had a Mercedes-Benz Pop-Up Store in Buchanan Galleries on 14 March for an afternoon, Crofty gave all the latest news in Formula One™ with a preview of the forthcoming season, the fans took part in the Q&A session and were also able to compete for the fastest lap in a Formula One™ simulator.
In 2016 Bose launched an interactive audio experience replicating the sounds of the Mercedes AMG Petronas F1 Team’s garage on a raceday. Crofty worked with Bose to help record the contributions from Lewis Hamilton, Nico Rosberg and their Race Engineers, as well as providing his own distinctive voice to the sounds heard.
Crofty worked together with Exxon Mobil to produce video content for their invited Grand Prix guests to help them understand more fully the nuances of Formula 1™. In addition and part of the race guest experience, Crofty has hosted q&a sessions with Jenson Button and Fernando Alonso at various Grand Prix and new for 2017 provides a Video Log after each race for Exxon Mobil staff to give them a behind the scenes review of each race.
As one of the leading partners in the automotive and consumer goods industries, Voestalpine had collaborated with the Red Bull Ring circuit in Austria. Helping to mark this partnership during the Austrian Grand Prix, Crofty hosted an event for Voestalpine guests which included q&a sessions with key members of the F1 community - Christian Horner - Team Principal of Red Bull Racing, David Coulthard - former F1 driver for Red Bull Racing and Susie Wolff, Test Driver for the Williams Martini Racing team.
As Official Connectivity Provider of Formula 1™ and Official Web Hosting and Content Delivery Network Provider of Formulaone.com, Tata Communications invite Crofty to share their story and network with key VIP clients at Grands Prix as well as conduct live Q&As with Tata Communications and members of the Mercedes AMG Petronas team.
More recently at the Monaco Grand Prix, Crofty hosted a reception for winners of their global 'Connectivity Prize' competition.
At Westfield, London for the “Powered by Infiniti” launch of their London showrooms, Crofty interviewed Infiniti Red Bull Racing’s Daniel Ricciardo on stage in front of the public and media about his first year at the team and what was in store for the 2015 F1™ season.
Crofty had the pleasure of conducting blue carpet interviews with 2015 Formula One™ World Champion, Lewis Hamilton and team mate Nico Rosberg for IWC Schaffhausen at their event in Geneva, Switzerland.
Catch Crofty’s interview earlier in the day with Lewis Hamilton here.
Later in the year, Crofty returned to host an exclusive interview with Brand Ambassador - Lewis as part of the 'IWCTalksTo' series in Dubai. The interview was shared virally for the rest of the world to see.
During their weekends at the British & US Grands Prix, Thomson Reuters VIP clients enjoyed Crofty providing an insight into the world of Formula 1™ and delivering the latest insider news from the Paddock.
Crofty also co hosted with Susie Wolff of WILLIAMS MARTINI RACING at the PalmerSport Driving Experience day, networking with guests, conducting Q&A sessions and presenting awards.
Most recently Crofty moderated a panel of industry leaders at the Thought Leadership “Race to Win: Data is the New Fuel” event.
Following a one to one interview and exclusive feature at Goodwood Festival of Speed with Kimi Räikkönen, Crofty was invited down to Dunsfold Aerodrome, the home of Top Gear, to spend the day learning about fuel with Shell at the V-Power Nitro+ Driving Challenge. After a morning spent listening to some very clever scientists in white coats it was off to the track to have some fun in a BMW and tackle the obstacles. You can see how he and the other enthusiasts go on here
Crofty was honoured to co present the annual Amber Lounge Fashion U*NITE charity event in Monte Carlo. Initially with Natalie Pinkham in 2014, then in 2015 Susie Wolff and in 2016 it was with Federica Masolin of Sky Italia. It is a star studded evening collaborating fashion and motorsport to raise money for esteemed Amber Lounge charity partners.
In 2014 and 2016, Crofty was invited to host the World Brand Forum’s premier awards ceremony – World Branding Awards in London.
See Crofty in action here.
The voice of “Lofty Crofty” – an airship commentator in Disney’s animated film ‘Planes’ was no other than Crofty himself.
Thanks to Disney UK, take a look at Crofty’s flight-of-a-lifetime here.
The Comet Sports Awards celebrates the sporting achievement of individuals and local clubs. Returning again in 2015, Crofty presented the awards ceremony and led interviews with the various winners.
Crofty has featured in the latest editions of the official F1™ game created by Codemasters.
View the trailer here.
United Biscuits held their 2015 Key Supply Chain Conference based around Formula 1™ and the need for continual improvement. Linking all the conference initiatives, Crofty recorded a series of voice over announcements to support their video presentations, before appearing later in the day to emcee a Racing Challenge and then to deliver an after dinner speech linking the themes of the day.
F1™ in Schools – a world wide challenge all about students creating their own Formula One™ teams and includes designing, manufacturing and racing their miniature F1™ cars of the future in the hope to secure the F1™ In Schools trophy and a scholarship.
Annually the teams come together for the World Final knock out competition where Crofty commentates each of the races and closes the event with presenting the F1™ In Schools Awards ceremony. Watch Crofty at the 2014 World Finals in Abu Dhabi here.
Honoured to host once again, Crofty returned for the 2015 World Finals in Singapore.
In association with Kingsfisher and Sahara Force India, UK competition winners enjoyed a day at the factory followed by ‘curry night’ hosted by Crofty and Anthony Davidson.
The pit straight at Monza was transformed into a five-a-side football pitch for a Formula One first, as leading F1 drivers took on a team of Champions League legends ahead of the Italian GP. The ‘Champions Of The Grid’ match produced 32 goals as the drivers and footballers went head-to-head. All of which was commentated on by Crofty.
Watch the highlights here.